MAMMOGRAPHY RECALL TEXTING CAMPAIGN GENERATES MORE THAN $500,000 IN ADDITIONAL REVENUE

The hospital used two-way texting with Dialog Health to engage with mammogram-eligible patients and encourage them to book and then keep their screening appointments. The hospital worked with Dialog Health to implement an automated text message campaign that would go to every patient in the hospital's system who was eligible for a mammogram. By leveraging the platforms easy-to-use console, the hospital was able to set-up an automated and personalized campaign and use dynamic tags to easily find eligible recipients...getting the right message to the right person. By using features in the platform they were also able to easily add links, phone numbers and other important scheduling information to be at the patient's fingertips.

The initial text message reminded patients about their annual screening and provided two ways patients could schedule their appointment:

TEXT EXAMPLE:
HOSPITAL: Hi Mary, our records indicate that it’s time to schedule your annual mammogram screening. Please click https://mammogramlink or call 877-666-1132 to schedule your appointment. Thank you!

Patients who scheduled their mammogram received a reminder text the day before their appointment. This message also provided instructions on how to reschedule the screening, if necessary:

TEXT EXAMPLE:
HOSPITAL: Reminder: your mammogram appointment is tomorrow, 10/10/22 at 9:00 AM. Please arrive 15 mins early for preregistration. If you need to reschedule, call 877-666-1132.