Key Takeaways:
80% of individuals express a preference for using their smartphones to interact with healthcare providers.
Appointment attendance sees a 67% increase when healthcare providers use SMS to connect with patients.
95.5% of patients reported feeling more connected to their care team after receiving text updates.
Studies reveal that sending text reminders can cut no-show rates by up to 26%.
98% of consumers who text expect healthcare providers to offer the same level of responsiveness as other industries.
Patient Preferences for Communication Channels
80% of individuals express a preference for using their smartphones to interact with healthcare providers.
76% of people are in favor of receiving text reminders about upcoming medical appointments.
69% of respondents would like to be reminded to schedule medical appointments or receive medication notifications.
66% of smartphone users prefer receiving medical advice through digital channels rather than making an in-person visit to the doctor.
71% of smartphone users are open to receiving healthcare service offers from businesses.
36% of users favor receiving prescription information via text message.
20% of patients prefer receiving health information via text message rather than using patient portals.
53% of people are receptive to communications initiated by their healthcare providers.
Effectiveness of SMS Communication in Healthcare
Appointment attendance sees a 67% increase when healthcare providers use SMS to connect with patients.
Studies reveal that sending text reminders can cut no-show rates by up to 26%.
Automated reminders through text and email can reduce patient no-show rates to 5% or less, while increasing patient confirmations by over 150%.
A case study showed a 40% reduction in hospital readmissions among seniors who participated in the Welcome Home text program compared to those who did not.
A study involving 3,032 text messages found an engagement rate of 90%, with 98.2% of patients expressing satisfaction with the messages.
95.5% of patients reported feeling more connected to their care team after receiving text updates.
91.9% of patients agreed that text message updates helped them avoid making unnecessary calls to their healthcare provider.
Trust and Security in Healthcare Communication
56% of people globally trust healthcare organizations with their personal data.
A survey involving 770 hospital professionals and 1,279 physician practices revealed that secure texting is becoming the preferred method for sharing sensitive information.
User surveys indicate that 30% of healthcare providers mistakenly believe that consumer texting programs comply with HIPAA security standards.
Healthcare Providers' Adoption of Communication Platforms
83% of healthcare practitioners are comfortable with the use of texting in a professional capacity.
98% of consumers who text expect healthcare providers to offer the same level of responsiveness as other industries.
85% of hospitals and 83% of physician practices are currently utilizing secure communication platforms.
96% of hospitals are either budgeting for or actively investing in comprehensive clinical communication platforms.
SMS Eligibility and Contact Information
65% of patients have an SMS-eligible number on file, compared to only 25% who are eligible to receive emails.
Telehealth Usage
The most popular telehealth mediums are telephone at 59%, text messaging at 29%, and email at 11%.
SOURCES:
Comments