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  • Value of Enterprise-Wide Text Messaging: Post-Appointment (Part III)

    This blog continues our series examining the importance of a texting platform's scalability across a healthcare provider's full enterprise. By capitalizing on text messaging in this manner, patients can receive timely information and updates from the departments supporting them throughout their entire care journey. This covers the following stages in the journey: Pre-appointment Appointment Post-appointment Billing Staff communication We previously published blogs on the pre-appointment stage and appointment stage of this journey through the enterprise. 5 Post-Appointment Texting Uses and Benefits In this third in a five-part series, we discuss five of the ways text messaging effectively supports and improves post-appointment communications. 1. Reducing post-discharge follow-up calls Following up with patients after they are discharged is essential to helping detect and mitigate unresolved issues, answering questions about discharge instructions, decreasing readmission rates, and improving patient and family satisfaction. But trying to reach every discharged patient by phone tends to prove difficult at best considering most Americans don't answer the phone much. When a patient doesn't answer, staff can either leave a voicemail and hope it's listened to and acted upon or try calling again. When the phone is answered, staff will need to engage in conversation that could take at least a few minutes. The combination of calling and speaking with patients can add up to a lot of time spent by staff on the phone. Text messaging has been proven to be a very useful way to greatly reduce the number of discharge phone calls without hurting quality of care. One study demonstrated that text messaging can eliminate about 7 out of every 10 emergency department discharge phone calls. Texting can also help identify those patients who require or desire a phone call and better ensure the phone is answered when a post-appointment call is made. As Bryan Yarbrough of Ardent Health Services, who has witnessed the benefits of using text messaging for post-discharge communications, stated, "Texting has proven to be a highly efficient, fast, and cost-effective way to streamline much of our emergency department discharge communications and reduce staff workload without sacrificing care quality. By adding text messaging, we can communicate with patients in a manner many of them prefer, which also helps improve satisfaction and engagement." 2. Improving patient compliance For many healthcare services, a successful outcome is not solely achieved at the facility. Rather, what happens after a patient is discharged may be essential. For example, patients or their caregivers may need to perform tasks that reduce the potential for infection, adverse drug events, other complications, and readmissions. Unfortunately, we know these efforts often come up short . Text messaging is an effective way to improve patient and caregiver compliance with the discharge instructions that can keep patients on the path to recovery and successful treatment. Texts can include links to discharge instructions (in the event that they are misplaced); ask whether patients or their caregivers have questions or concerns about instructions or medical developments; remind patients and caregivers about specific post-discharge tasks; include links to helpful resources to support compliance, including videos and infographics; and remind patients and caregivers of what they should do (e.g., number to call) if they have questions or concerns at any time following their appointment. These simple communications can greatly improve compliance and reduce patient harm and the costs associated with non-adherence with directions. 3. Increasing patient satisfaction survey participation rate Performing patient satisfaction surveys serve several purposes. It may be a federal requirement that could impact everything from patient volume to reimbursement. It may be an accreditation requirement. It's definitely a way for healthcare providers to gain meaningful, quantifiable, and actionable data — data that can help assess staff performance and identify potential opportunities for improvement that positively impact quality of care and clinical outcomes, financial performance, patient satisfaction, and online reputation (more on this next), among others. Text messaging is not only a practical way to encourage patients to take satisfaction surveys (such as those available via patient portal), but texting is proven to be an efficient way to conduct patient satisfaction surveys. One study showed that more than 4 out of every 5 patients are willing to take their satisfaction surveys via text. This figure is important when you consider that some facilities struggle to achieve a patient response rate of just 20%. As Dr. Arvind Venkat, who led a study on patient experience data published in the Annals of Emergency Medicine , notes in Healthcare Dive article, "Imagine you conduct a survey, and only the very happy and very unhappy return their surveys. What you get is a very biased sample. That makes it very difficult to come to any meaningful conclusions from the data." 4. Strengthening online reputation When you can successfully engage patients following their appointment, you have an opportunity to undertake initiatives that can improve your online reputation. The facility from the aforementioned patient satisfaction survey study sends text messages to those patients who reported high satisfaction with their experience that includes a link to a web page where these patients can leave online reviews of the facility. Why are online reviews important? One study revealed that 95% of U.S. adult respondents trust online ratings and reviews, and 75% of Americans say online ratings and review sites have influenced their decision when choosing physicians. Consider also that the study showed 30% of consumers share their personal healthcare experiences via social media and online ratings and review sites. When a healthcare organization use text messaging to digitally engage and steer patients with positive experiences and satisfaction to rate and comment about their experience online, they are more likely to reap the rewards of a strong online reputation. 5. Supporting follow-up appointments Many healthcare appointments are part of a series of appointments associated with ongoing treatment for one or more conditions. This includes everything from physical therapy following a total joint replacement surgery to chemotherapy treatments for cancer to meeting with a primary care physician after a visit to the emergency room or urgent care. Texting is an efficient way of reminding patients to schedule their follow-up appointments, if a provider does not take care of this prior to discharge, and of the importance of keeping these appointments to achieving health and wellness goals. When patients are discharged, it can be easy for them to become distracted by other, non-healthcare priorities. Text messages can help patients remain focused on completing all the appointments for their care journey, which will improve outcomes and reduce adverse events and readmissions. Healthcare Enterprise Texting to Support Billing Part four of this series will cover the ways texting can help healthcare providers with billing challenges and opportunities. This includes late patient payments, high accounts receivable balance, excessive time spent on coverage and benefits verification, and patients who struggle to access their medical records.

  • Using a Healthcare Communications App? New Data Reveals a Big Weakness

    A few months ago, the Pew Research Center updated its " Mobile Fact Sheet " for the first time in several years. It includes a lot of interesting facts and figures about the mobile revolution, including statistics concerning smartphone and cellphone ownership. Among the figures that caught our attention: 92% of Medicare-aged adults (65 and older) own a cellphone. Of these users, 29% do not own a smartphone — in other words, they only own and use a cellphone. If your healthcare organization is relying upon an app to communicate with patients, and your patient base includes Medicare-aged adults, the latter of these figures should be troubling. It essentially means that 3 out of every 10 of your Medicare patients cannot use your app. That's on top of those patients who are not currently using your app for any number of reasons (e.g., never installed the app, forgot about the app, found the app difficult to navigate, forgot their account information, experienced technical problems). Let's turn our attention back to the first figure we shared: 92% of adults 65 and over own a cellphone. That's great news for the increasing number of organizations using text messaging as a communication tool. All mobile phones can receive and interact with texts. Nearly all texts are read by recipients, and most texts are read within just minutes of being received. In total, Pew reports that 97% of American adults own a cellphone. That's why we say that in a mobile-first world, the effectiveness of texting cannot be denied. If your organization isn't using two-way text messaging or is looking to expand how it's using texting, reach out to us . We'd love to tell you how our clients, which include some of the largest and most respected healthcare organizations, are leveraging text messaging to improve their patient and employee engagement.

  • Not All Healthcare Texting Solutions Are the Same: 5 Must-Have Features

    If you work in healthcare, you understand the challenges with patient engagement. Dialog Health started from a cry for help from healthcare professionals, so the platform has been designed specifically with healthcare needs in mind. It is now a leading provider of two-way texting solutions and used by healthcare organizations nationwide to improve engagement of patients and staff. Here are five of the features that have helped make Dialog Health an industry leader that helps healthcare providers improve patient engagement and achieve a strong return on their investment in the platform. 1. Lives and Breathes Healthcare We understand the patient's journey and critical communication points along the way, from pre-visit through patient care and finally through post-visit. Dialog Health leverages proven communication best practices to help you deliver the right message at the right time throughout the journey. 2. Cloud-Based Platform Dialog Health has always been a cloud-based platform. This not only supports ease of use but also allows the platform to effortlessly scale and grow with a healthcare provider's business and communication needs. 3. Two-Way Text Messages Dialog Health's platform uses powerful, two-way texting technology that embraces the conversational nature of text messaging. Whether by receiving a response from an automated campaign, accepting an inquiry text, engaging in one-to-one direct chat, or more, this two-way texting feature enhances conversations by actively engaging with patients. Better engagement means your organization receives more of the information and responses you're looking for that can help improve care quality, compliance with instructions, collections, and other critical goals. 4. Compliance With Key Standards From hosting and storage to processing and transmission to opt-in/opt-out management, the Dialog Health platform adheres to the latest HIPAA, TCPA, CTIA, and SSAE standards. This makes us a mobile messaging solution you can trust with sensitive patient information and other data. 5. Tier 1 Connectivity Dialog Health's Tier 1 carrier connectivity status better ensures a best-in-class ability to send and receive SMS across all mobile providers, all while improving quality performance, speed, and reliability. Tier 1 connectivity also allows the Dialog Health platform to provide delivery results for each text message sent on your computer screen. The Better Way to Communicate With Patients Like what you're reading? Dialog Health has even more to offer. Schedule a complimentary demo of Dialog Health today to see firsthand why we've become a leading provider of texting solutions for the healthcare industry. Dialog Health's two-way texting platform: Designed with healthcare needs in mind

  • How Texting is Helping Providers Manage Surge in Outbound Call Volume

    As the Delta variant of the coronavirus has driven an increase in infections nationwide, many healthcare providers have found themselves trying to manage a significant uptick in outbound phone calls to patients and caregivers. This has caused these organizations to divert staff and resources to making and documenting these calls. But for those healthcare providers using two-way text messaging, such as through the Dialog Health platform, the number of these calls that staff must complete and document have been cut dramatically — in some instances by more than 70%. Here are five types of phone calls organizations are drastically reducing with texts: Calls to patients before appointments to inquire about possible COVID-19 symptoms Calls to patients to educate them about revised safety procedures Calls to patient escorts if they are not permitted to wait in the facility Calls to patients following appointments to learn if they have since developed symptoms of COVID-19 Calls to patients with COVID-19 test results The key takeaway: At a time when healthcare providers are under significant strain due to the Delta variant, texting is helping to decrease staff phone calls and improve productivity. Dialog Health's two-way texting platform is HIPAA-compliant, cloud-based, and easy to use. Contact us to learn more .

  • Brandon Daniell Discusses Texting By ASCs to Manage COVID Challenges

    Brandon Daniell, president and co-founder of Dialog Health, discusses how ambulatory surgery centers (ASCs) are leveraging text messaging to help them navigate the ongoing communication challenges associated with COVID-19 in a new Becker's ASC Review column. In " Ambulatory surgery centers use texting to help manage COVID challenges ," Daniell highlights eight ways ASCs are using texting to strengthen communications with patients, patients' family members, staff, and vendors. They are as follows: Reminding patients about surgical procedures Scheduling new procedures Providing safety instructions Communicating with patient escorts Follow-up communications Screening for COVID-19 symptoms Supporting staff Temporary closure and reopening As Daniell notes, "For surgery centers already using text messaging platforms, this list may provide you with new ideas on how to leverage your technology. If your ASC isn't already using texting, consider how adding the technology could help with your communication efforts concerning these often time-sensitive matters." Access his column in Becker's ASC Review .

  • Study: Text Messaging Can Greatly Improve Vaccination Uptake

    The results of a recent study published in the Proceedings of the National Academy of Sciences reveal that text messaging is an effective way to increase vaccination adoption on a large scale. The study was conducted by researchers from the University of Pennsylvania and collaborators from other academic institutions who partnered with the Penn Medicine and Geisinger health systems. The objective of the study was to determine whether texting could increase uptake of the flu (influenza) vaccine. More than 47,000 patients were randomly assigned to one of 19 text message groups. Patients received up to two sets of texted prompts about the flu shot. The study's findings suggest that text messages sent prior to a primary care visit can boost vaccination rates by an average of 5%. Texts with language like what is typically used provider-patient communications and that were framed as a reminder to patients who already had an upcoming appointment were demonstrated to be the most effective. The researchers stated that this script could be used as a template for campaigns to encourage the adoption of vaccines in general, including COVID-19 vaccines. As coverage of the research notes , "This study demonstrated that simple, low-cost, behavioral nudges sent via text to patients with appointments scheduled can significantly increase vaccination uptake compared to usual care." If your organization is interested in using text messaging to increase vaccine uptake among your patients and/or employees, contact Dialog Health today to learn how our two-way texting platform supports campaigns that drive engagement with health and wellness initiatives, including vaccinations.

  • Brandon Daniell Discusses Patient Engagement Strategies for Practices

    Brandon Daniell, president and co-founder of Dialog Health, discusses areas where text messaging can help medical practices strengthen patient engagement and adherence in a new Physicians Practice column. In " Improving Patient Engagement: Seven ways texting can make a difference ," Daniell highlights the following applications: Appointment reminders Recall campaigns Compliance Telehealth Vaccinations Patient satisfaction surveys Online reputation As he notes, "The examples highlighted represent just a few of the ways text messaging is helping practices improve the overall effectiveness of their patient engagement efforts, expand when and why they are engaging with patients, better take advantage of what is learned through these efforts, and strengthen their bottom line." Access Daniell's column on patient engagement .

  • Dialog Health on the ASC Podcast: Spencer Kelpe Discusses Patient Communications and Engagement

    Spencer Kelpe, director of key accounts for Dialog Health, joined the "ASC Podcast with John Goehle" to discuss technological advances in patient communications and how technology is helping ambulatory surgery centers (ASC) strengthen their patient engagement. Listen to the podcast here or via major podcast platforms. Note: Spencer's interview begins at 31:50. Each episode of the " ASC Podcast with John Goehle " covers current ASC industry news, discusses regulatory or operational issues, and addresses questions from listeners. It is hosted by John Goehle, MBA, CASC, CPA, an ASC industry veteran with extensive experience in regulation, administration, and finance.

  • Value of Enterprise-Wide Text Messaging: Billing (Part IV)

    Fourth part in a five-part series This blog post is the latest in our series examining the value and importance of a texting platform's scalability across a healthcare organization's full enterprise. By using text messaging across the enterprise, patients receive more timely information from those departments supporting them throughout their care journey while an organization is able to better achieve its clinical, operational, and financial objectives. This series covers the following stages in the journey: Pre-appointment Appointment Post-appointment Billing Staff communication We previously published blogs on the pre-appointment stage , appointment stage , and post-appointment stage of this journey through the enterprise. 5 Billing Texting Uses and Benefits In this fourth in a five-part series, we discuss five of the ways text messaging effectively supports communications about patient billing. 1. Verification of coverage and benefits For staff members tasked with outbound insurance verification, calling and reaching patients is time-consuming and often unsuccessful. The problem with this approach is an increasing number of outbound calls are not answered. A survey by TrueCaller found that nearly 9 in 10 Americans try to only answer calls if they can identify the person or business calling. And leaving a voicemail is no longer an assured way to reach someone quickly, if at all. However, almost every inbound call to an organization during hours of operation will be answered by a staff member. Organizations can send a text to patients letting them know that a staff member needs to verify their insurance and benefits and then ask patients to call the organization. This usage case is a fundamental game-changer for staff and their workflow as it frees up time typically spent making repeated calls and leaving voicemails. There are many case studies that demonstrate how text messaging dramatically reduces the number of phone calls organizations must make to patients. 2. Improving pre-treatment collections Collecting prior to the day of treatment is a win-win for organizations and patients. Organizations not only receive payment, but they can feel more confident that the treatment will proceed as planned. If patients arrive for their treatment without having paid in advance, organizations have a choice: They can attempt to collect prior to providing treatment or wait until after the treatment to collect. The former can add stress to an already stressed patient. If the patient indicates they are unable to pay, this may force the organization to postpone treatment. If the organization waits until after providing treatment to collect, this can prove difficult and potentially lead to lengthy delays in collecting — which can grow an organization's accounts receivable (A/R) balance — and even lost payments. For patients, paying in advance eliminates a potentially stressful process from their treatment day. They can focus more on their care and getting well. Text messaging is a highly effective way to initiate the pre-treatment collections process. Patients can be informed of their balance and then directed on ways they can pay, such as via portal — with the text providing a hyperlink — or by calling the organization to pay via credit card over the phone, with the text providing a direct phone number. 3. Discussing payments Patients frequently have questions about their balance, from why they owe a certain amount to their options for payment, including whether the organization offers a payment plan. Organizations can include language in texts encouraging patients to call a hyperlinked phone number and the appropriate hours to call if they have questions or concerns about their balance. 4. Balance and payment methodology reminders If pre-treatment collections is not an option or if patients indicate they do not want to pay or pay in full in advance of their treatment, a text message to patients prior to the day of treatment can provide their balance and identify the methods of payment the organization accepts on site. This can better help ensure patients arrive knowing what they own and prepared to pay using an approved payment method. 5. Reducing outstanding accounts receivable Collecting what patients owe for their care is an essential component of a healthcare organization's operations — and one that has taken on greater importance as patient financial responsibility has increased in recent years. This has further motivated organizations to try to collect at least some if not most or all of what a patient will owe prior to the delivery of care. But in many instances, this is not possible. For emergency departments, urgent care clinics, and other service providers that take walk-in patients, collecting what patients will owe for their care in advance — beyond a copay — is not an option. In addition, what a patient will owe for their care may change based upon findings of a treatment (e.g., a colonoscopy that discovers polyps, which are then removed of have tissue samples taken for biopsy). Patient payment estimator tools, while helpful in providing organizations with a figure they can work to collect in advance, only provide what their name suggests: estimations. If the estimation comes in low, the organization will need to collect the balance. All these factors and others lead to outstanding patient A/R that organizations must collect. Chasing payments can be an expensive, time-consuming, and often inefficient and unsuccessful process. Text messaging can help organizations greatly reduce their A/R and get paid faster. For example, one ambulatory surgery center (ASC) used texting to reduce its outstanding A/R by more than half in just six weeks. Employees sent direct texts to patients — instead of making multiple phone calls or mailing billing correspondences — that included a link to the ASC's payment portal and a phone number the patient could call if they had wanted to pay over the phone or had any questions. Texting helped the surgery center collect from patients; helped the ASC collect faster from patients, with about 50% of patients who received the texts paying their bill within just three days of getting the message; and also freed up staff to focus on other essential business office tasks. ​Healthcare Enterprise Texting to Support Staff Communications The final part of this series — part five — will cover the ways texting can help healthcare staff communicate with one another. This includes emergency communications, open enrollment engagement, filling scheduling gaps, and improving staff morale.

  • Dialog Health Releases New Functionality at HR Tech Conference

    FRANKLIN, Tenn., October 27, 2020 – Dialog Health, a two-way texting platform that enables information to be pushed to and pulled from staff, patients, and caregivers, announces the availability of new functionality for its platform. These features will be first showcased at Human Resource Executive's HR Technology Conference & Exposition , where Dialog Health is exhibiting. The company is releasing a new, multi-select filter for automated texting campaigns. This feature can be used to support communications and education concerning open enrollment, onboarding new employees, health and wellness offerings, and other initiatives. Examples of filter options include employment status (e.g., full-time, part-time), preferred language, types of insurance held, and name of plan provider. Dialog Health is also releasing a new reporting feature that provides enhanced list management capability. This permits a user to see who received and did not receive a text, who responded to and did not respond to a text, and how recipients responded, all on a single screen. "We are always pursuing ways to improve our platform and enhance its value for clients," said Brandon Daniell, president and co-founder of Dialog Health. "These new features will help organizations better leverage two-way text messaging to drive employee and patient engagement. We are pleased to launch these new features in conjunction with the HR Technology Conference. The human resources professionals who will be attending these terrific meeting are facing significant challenges this open enrollment season as we continue to confront the COVID-19 pandemic. We believe our new features will further help HR professionals overcome challenges by allowing them to communicate quickly, efficiently, and in a contactless manner with their staff." In addition to open enrollment, HR departments are using Dialog Health two-way texting to increase the engagement rate of administrative announcements, compliance communications, and incident response and emergency announcements. "Texting has taken on an even greater role and importance for keeping employees informed during the health crisis," Daniell says. "It is the most effective way to communicate timely, critical information. Organizations using two-way text messaging are finding their efforts more streamlined and successful. In a mobile-led world where employee engagement has become an essential strategy, text messaging is a necessity." Organizations interested in learning more about the new features and the value of two-way text messaging should visit Dialog Health , email info@dialoghealth.com , or call (877) 666-1132. About Dialog Health Dialog Health is a U.S.-based company that provides a two-way texting platform to organizations which they can leverage as a communication and engagement channel. Two-way texting is a convenient, fast, effective, and affordable communication resource for stakeholder engagement. For more information, visit www.dialoghealth.com , call (877) 666-1132 and follow Dialog Health on LinkedIn . Media Contact: Brandon Daniell brandon@dialoghealth.com 615-429-4252

  • Texting is Helping Hospitals Reduce Readmissions and Avoid Penalties

    Medicare is punishing nearly 2,500 hospitals for high readmissions, reports KHN. That's nearly half of all U.S. hospitals. The penalties are required under the Hospital Readmissions Reduction Program . KHN analyzed federal data for this latest annual round of penalties and found that the average penalty is a 0.64% reduction in payment for each Medicare patient stay from the start of October 2021 through September 2022. Of the more than 3,000 hospitals for which Medicare evaluated readmission rates (the remaining hospitals are exempt from the program), more than 80% received a penalty. The fines, KHN notes, can be heavy, averaging more than $200,000 for a hospital in 2018, according to federal data. Thirty-nine hospitals received the maximum 3% reduction. Only about 550 hospitals had readmission rates low enough to escape any penalty. Among those hospitals that avoided penalty are Dialog Health clients. We tell you this for two reasons. One, we love to see our clients doing good for patients, and reducing readmissions is one of the best ways to improve patient outcomes and reduce unnecessary costs, including those associated with penalties. And two, we know our two-way texting platform is helping these clients keep their readmission rates low. How much of a difference can text messaging make? More than you may expect. As we highlight on our webpage sharing results of clients using Dialog Health, one hospital was able to achieve a more than 80% reduction in readmissions in just 90 days . Furthermore, two-way text messaging also saved many staff hours saved by decreasing phone calls to patients, improved patient satisfaction, and strengthened staff workflow and efficiency. Whether you use our easy-to-use, cloud-based, and HIPAA-compliant texting platform or not, it's become best practice to include text messaging in a communications plan to reduce penalties, overall healthcare costs, and harm to patient perspectives of their hospital care experience (i.e., satisfaction scores). We'd love to show you how we're helping hospitals like yours leverage texting to achieve transformational results around readmissions and many other areas. Reach out to us today !

  • 6 Ways Texting Can Strengthen COVID-19 Vaccine Coordination Efforts

    The Centers for Medicare & Medicaid Services recently issued an emergency regulation requiring COVID-19 vaccination of eligible staff at healthcare facilities that participate in the Medicare and Medicaid programs. For hospitals, ambulatory surgery centers (ASCs), medical groups, urgent care providers, and all other healthcare organizations that provide treatment for Medicare and Medicaid beneficiaries, the clock is now ticking. The regulation requires such organizations to establish a policy ensuring all eligible staff have received the first dose of a two-dose vaccine or a one-dose vaccine prior to providing any care, treatment, or other services by Dec. 5, 2021. Furthermore, all eligible staff must receive the necessary shots to be fully vaccinated by Jan. 4, 2022. The regulation provides for select exemptions. Organizations with staff who remain unvaccinated will likely need to overcome a number of potential barriers in the coming weeks, including the delivery of two vaccine doses (if required) and different timing for the second dose, depending upon the manufacturer; confusion about the different vaccines available ; uncertainty concerning whether to receive the vaccine; and the spread of misinformation and disinformation , which have been a challenge throughout the pandemic. Essential to a successful vaccine distribution infrastructure that can effectively coordinate the administering of doses while addressing these and other challenges is communication. And there is no better means of communicating about the various issues concerning the COVID-19 vaccine than using text messaging. Text Messaging Is Critical To a Vaccine Program's Success Here are six of the ways organizations can leverage texting to support their vaccine coordination and distribution efforts. 1. Surveying about willingness to receive the vaccine An organization can send a text message to stakeholders (e.g., staff members, patients, vendor partners) asking if they are willing to receive the vaccine. A two-way texting platform will permit recipients to respond, such as with either "Yes" or "No." Based upon the survey's results, an organization may choose to take one or more next steps. For example, if there is a high percentage of "No" responses, the organization may elect to provide more education about the vaccine and its importance, safety, and efficacy to help increase acceptance. If "No" responses are largely associated with one or more departments, an organization may allocate educational resources specifically toward those areas. Individual "No" responses may lead administration to directly contact these team members to discuss their concerns and determine appropriate next steps. 2. Sharing updates Text messaging is a proven method for quickly reaching and successfully engaging with recipients. That makes texting a highly efficient manner of providing timely, significant updates about the vaccine and administration process. Texts can be sent to stakeholders sharing details such as which vaccine will be administered, location of where it will be administered, and the distribution timeline. 3. Providing links to additional information and education Beyond the critical updates noted above, organizations will likely have additional information they will want to provide to stakeholders about vaccine coordination efforts. This may include details on the specific vaccine, the administration process, what vaccine recipients need to bring with them and do to receive the vaccine, directions to the location, explanations of the timeline, cost, potential side effects, myths and misconceptions, and frequently asked questions and their answers. While this information is too long to include in a single text, an organization may consider building a webpage with all of these details. A text message can include a hyperlink that directs recipients to this page. Considering nearly all mobile phones can now access the internet, including a link makes it simple for an organization to direct stakeholders to such a resource. 4. Surveying about vaccine questions Once an organization has provided stakeholders with information on the vaccine, administration process, any other details deemed essential for a success execution of the process, this is a good time to again leverage text message surveying. A two-way text can be sent asking recipients if they have any remaining concerns or questions. If multiple people provide a similar response, an organization may choose to update its published information to provide clarity around the issue. For one-off concerns or questions, the organization may text a response or advise the recipient to reach out via phone (and provide the number to call) to discuss the matter further. 5. Coordinating vaccine administration As the time approaches for an organization to begin administration of the vaccine, texting will prove to be a valuable tool in coordinating this process. A text can be sent providing instructions to recipients about how to schedule their vaccine appointments(s). If scheduling will occur online, the text can provide the link to the scheduling portal. Subsequent texts can confirm vaccine appointments (date, time, location), provide directions to the vaccination site, remind recipients of requirements (e.g., bring identification, wear a mask, do not come of feeling unwell), and share instructions about what recipients should do if they need to reschedule. A two-way survey text can be used for recipients to confirm their appointment. Text messaging can also be used to provide a link to the accompanying "vaccine information statement," which is the information sheet produced by the Centers for Disease Control and Prevention that explains the benefits and risks of a vaccine to vaccine recipients, or an approved emergency use authorization (EUA) fact sheet, as required, to each vaccine recipient, the adult caregiver accompanying the recipient, or other legal representative. 6. Delivering follow-up information Text messaging is a great way to not only communicate prior to the administration process but after as well. An organization can send a text to recipients that advises recipients on how to schedule their second dose (if necessary). A text can provide information about potential side effects and adverse drug events and what to do if recipients have concerns about how they believe they are responding to the vaccine. If an organization is mandating vaccination for some or all vendors, a text message can inform recipients about bringing proof of their vaccination when they next visit the organization. A two-way text survey can ask recipients if they are experiencing any side effects. "Yes" responses can trigger a reply text that provides directions. A two-way text can also be used to ask recipients if they have feedback about the vaccine process. Worthwhile suggestions can be implemented to make the remainder of the COVID-19 vaccine program — and any other vaccine programs — more successful. Dialog Health Makes It Easy to Add Vaccine Text Messaging The Dialog Health platform is a simple and effective way for organizations to add text messaging to support and improve their COVID-19 vaccine coordination process. To learn more about the platform, schedule a demo , email mailto:info@dialoghealth.com , or call (877) 666-1132.

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